Open startup data
Be aware, in this insights:
1 install = 1 user
Who opened the app at least once with internet connection
Global KPI's
Lifetime
Since launch
Lifetime # installs
Lifetime revenue
Lifetime # subscriptions
Core KPI's
DAU
last 7 days AVG
MAU
Last 30 days
Retention rate
MAU / (MAU - 30 days)
Daily sessions per DAU
Last 7 days AVG
Stickiness
CPA
LTV
ARPU (monthly)
ARPPU (monthly)
ROI
Landing page performance
Premium license
# New monthly subscriptions
Last 30 days
# New yearly subscriptions
Last 30 days
Monthly subscription conversion rate
Yearly subscription conversion rate
# active subscriptions
Subscriptions that aren't cancelled/expired
Subscriptions activity rate
# subscriptions active last 30 days
# Monthly subscription clicks
Last 30 days
# Yearly subscription clicks
Last 30 days
Feature: Excel export
# Excel exports
Last 30 days
Excel export usage rate
# exports / # premium users
# Excel export sheet opens
Last 30 days
Excel export sheet open rate
# Opens / # premium users
Feature: Instagram share
# IG share story launches
Last 30 days
IG share story launch rate
# launches / MAU
# IG share sheet opens
Last 30 days
IG share open/launch rate
# opens / # launches
Feature: Dark theme
# Theme toggles
Last 30 days
Theme toggle usage rate
# Toggles / # premium users